Marketing The Home - Houseopedia, LLC

Selling a Unique Home Requires Unique Marketing

Who buys a castle, or an old church converted to a house, or a century-old home with architecture unique to...

Showcasing Work-From-Home Space When Selling Your Home

The Covid-19 pandemic has caused seismic changes in American workspaces, with large numbers of employees now working from home. As...

Six Ways Your Neighbor Can Sabotage Your Home Sale

You can spruce up your home to perfection before you put it on the market, but problems on your neighbor’s...

Do I Stay or Do I Go? Selling a Vacant Home

You’ve decided to sell your house. Should you move out before sellers come calling? You may not have a choice...

Single Women Making Their Place in the Housing Market

Women still face hurdles when it comes to equal pay and job opportunities. Even so, sales to single women home...

Selling Your Home As Investment Property

Most homeowners sell their houses to traditional buyers who plan to make the property their home. But investors also buy...

Our House Isn’t Selling

It’s frustrating: You’ve had your house on the market for a few months. Other sellers are headed to closing, but...

Is a Broker Open House Right for You?

In residential real estate, the weekend open house for prospective buyers is as traditional as the “For Sale” sign in...

Do You Have a CLUE About Selling Your House?

Most states require home sellers to complete a property condition report disclosing the history of damages, repairs and deficiencies in...

How Accurate is a Zestimate?

The real estate website Zillow offers an online home valuation known as a Zestimate. Some homeowners find the Zestimate to...

The Resale Value of an Accessible Home

Disabled or aging people may have difficulty living in a home that hasn’t been adapted to accommodate them, so some...

Selling Rural Land

Selling all or part of your undeveloped rural land differs in some important ways from other real estate transactions. Let’s...

Can You Sell a House With No Garage?

You bought your house because it was so appealing you could live with the fact that it had no garage....

Home Economics: What Do Those Housing Statistics Mean For You?

Every month, financial media publish an array of housing statistics. What do all of those numbers represent, and what do...

Millennials Spark New Trends in Real Estate World

Thanks to the tech-savvy millennial generation, the real estate market is a different world than it was just a decade...

A New Headquarters in Town: Help or Hindrance to Home Ownership?

Large corporations frequently relocate their headquarters to new cities. How will that affect you as a home buyer or seller?...

Is “Coming Soon” the Right Home Sales Strategy for You?

Movie theaters always show previews of upcoming films before the main feature. A similar strategy, the "coming soon" sign in...

Selling Your Home Takes Teamwork

When you list with a real estate agent, you may want to sit back and let her do all the...

Taking the Mystery Out of a Pocket Listing

You may have heard a real estate agent mention that she has a “pocket listing.” This term may sound mysterious,...

Top-Quality Photos and Virtual Tours Are Key in Today’s Market

More than 80 percent of home shoppers start their searches online, so it makes sense that the first impression of...

How to Hire the Right Listing Agent

While more than half of home sellers interview only one real estate agent before hiring someone, it’s wise to meet...

Your Agent Should Have Social Media Smarts

As the COVID-19 outbreak causes real estate agents to move away from holding open houses, many pros have quickly transitioned...

How to Accommodate FHA Home Buyers

Nearly 30 percent of home buyers today are using loans secured by the Federal Housing Administration or FHA -- reason...

Green Homes Growing in Popularity

Eco-friendly homes are a growing segment of today’s real estate market. Tap into that environmentally conscious mindset with these tips...

7 Tips for Dealing with a ‘Zombie’ House in Your Neighborhood

An abandoned, decaying house in your neighborhood -- also known as a ‘zombie’ house -- could mean big trouble for...

How to Spot a Solid Buyer for Your Home

When prospective buyers put an offer on your house, how can you tell if they are solid prospects? To avoid...

How and When to Sell a Fixer Upper

Your “handyman special” needs so much work, you’re not sure it’s worth the time, effort and money it will take....

Relisting Your Home is a Fresh Start, Not a Failure

When a home languishes on the market, sellers find themselves in a difficult position, asking tough questions. Should we relist...

How to Handle Negative Feedback on Your Home

Not only has the internet made it possible for potential buyers to find your house online, they can post feedback...

How to Attract Millennials, the Next Generation of Homebuyers

Members of the millennial generation represent a growing segment of homebuyers. They have been slower to buy homes than previous...

Prime Time to Buy and Sell a Home

The conventional wisdom is true -- home sales are cyclical. Listings surge in the spring and buyers more actively shop...

Home Pricing: For Sale By Owner

When you decide to sell your home yourself, you’re taking on the job normally handled by an agent. Your first...

“For Sale By Owner?” Can You Do the Job of a Pro?

Putting out a “For Sale By Owner” sign is tempting. You certainly cannot be blamed for wondering if you could...

As a Seller, What Should I Expect From My Real Estate Agent?

The complexities of selling a home can be daunting. You don’t have the time or inclination to sell it yourself...

Real Estate Agent, REALTOR or Broker? What’s the Difference?

When buying or selling a home, most people look into hiring a professional. But what type of professional is best?...

What is the MLS?

The Multiple Listing Service, or MLS as it is known in the real estate world, is the No. 1 source...

For Sale By Owner? – The Ultimate DIY Project

Before taking the leap to sell your home yourself, it’s a good idea to spend some time educating yourself on...